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25 Wonderful Examples of Animated GIFs in Electronic mail Marketing Templates

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This article was concluding updated on January 27, 2022

They say that a picture is worth a m words, so an animated ane must be worth even more. Nowadays, email marketers are pushing the boundaries of email design, by using blithe GIFs to brandish their products and services in action.

Here is a collection of 25 wonderful examples of animated GIFs in email marketing templates that are very creative, colorful and engaging.

1. ModCloth

Modcloth's email template uses animation to focus the subscriber's attending on their production. It illustrates how the same clothes can exist combined to form a couple of nice and trendy outfits, which in turn is helpful for the customer.

two. ShoeMint

This cute gif definitely suits the title of ShoeMint's email marketing template – "C'mon, Get Happy!". Y'all just can't assistance but grin when you meet the colorful socks swaying in a carefree manner.

three. Sambag

The concept of Sambag'southward email marketing template is simple, clean and fashionable. It shows examples of how one wearing apparel can be worn in v different ways, but the application of a 'faded' effect highlighting 1 example in each of the animated GIF'south v frames is very effective.

4. Kate Spade

Kate Spade's newsletter introduced their new "Joanie" handbag collection with this fun gif. It shows all the colour variations in which you lot can purchase the bag with a bright and colorful font, which changes according to the model.

5. Bed Bath & Across

Bed Bath & Beyond managed to promote their Ziploc Space Bag in a truly unique way. According to them, these bags are "dorm infinite savers that hands roll up and out to brand room for more" and they used an animated GIF to demonstrate exactly how it rolls up and out.

half dozen. Bonobos

What meliorate style to demonstrate how like shooting fish in a barrel information technology is to remove Bonobos'southward tearaway trousers than with an animated GIF? Seeing this email in your inbox would certainly catch your eye.

7. American Wearing apparel

American Apparel sells T-shirts that accept been "ability washed" to make them "super soft". This key benefit would non concenter much attending if it wasn't for the animated GIF simulating the T-shirts being done in an imaginary washing machine.

8. Amazon

Amazon'due south Black Friday email campaign kicked off with this very effective animated gif that shows a fireplace that is burning on all kinds of devices.

9. Jack Spade

This GIF was included in an electronic mail sent out as part of Jack Spade's Autumn Entrada. This is another case of showcasing the brand's products in an effective and centre catching way with the help of an animated GIF in e-mail.

10. Mr. Porter

Mr. Porter opted for the animated fireplace in their e-mail marketing newsletter. It really gives off a very warm and cozy feel and atmosphere to the image equally a whole, which is what they're going for with the casual clothes the human being is wearing.

11. Ann Taylor Loft

Women'south clothing store Ann Taylor LOFT used an animated present to create a sense of intrigue and get subscribers to click through to "unwrap" their gift. Uncomplicated, merely very effective.

12. Sprout Social

Sprout Social used an animated GIF in a very clever way to show off all the newest functions and interactions of their redesigned iPhone app.

13. Looper

The major motility movie Looper introduced usa to the earth'southward first "official" GIF movie poster when the film premiered. The clock gif within of the outset O is very artistic and the animated dust effect suggests that both characters are fading away due to the events that happen in the movie.

14. Singer22

This blithe GIF works not simply for a Happy New Yr e-mail—or for a birthday / anniversary email, for that matter—but in a bulletin sent to customers who've merely reached the adjacent level of your rewards program. It's political party time!

15. Litmus

Litmus also decided to apply an animated gif in their email marketing campaign.
It displays the two dissimilar views of their new product. Using a GIF in this case is far more than effective than merely linking to a video of the new product, as it volition automatically animate once images are displayed in the email.

16. Banana Republic

In this email, Assistant Republic are offering a mystery gift of between $fifteen and $500 saving at the checkout. To illustrate diverse different size of gift they have produced this center-catching blithe GIF.

17. Anthropologie

Anthropologie used an blithe gif of an octopus in e-mail marketing campaign. What's interesting near this, is that the octopus is entirely made out of paper and its tentacles are flapping around in a happy mode. This gif is very fun and definitely memorable.

18. West Elm

West Elm offers modern furniture and various home decorations. In this email newsletter they are presenting a selection of lamps and what amend way to showcase them than a gif of them turning on at the same fourth dimension.

nineteen. J. Jill

J. Jill'due south Wintertime Sale newsletter is some other example of creative blithe gif use. It shows a sweeping effect that also changes the colour of the background and font with a very Christmas look and experience.

20. Boden Bright

Boden Bright'south blithe gif perfectly showcases the dissimilar color variations of their clothes. It's colorful, vibrant and fun and the perfect manner to annunciate their leap/summer line.

21. Last Telephone call

Yet another animated gif showing off a clothing line. Only this fourth dimension, the images of the women wearing said wear line, modify according to the name of the production in the list on the right. You tin can also come across the price for each item.

22. Chanel

Chanel's Triple Row Scout is presented in a very artistic manner using an animated gif. The concatenation of the scout slowly shows up piece by slice and constructs itself until we see the actual finished product.

23. Kohls

Here's a very skillful marketing idea mixed with the use of an animated GIF. It clearly illustrates that the clock is ticking on this offering for 25% off everything.
The gif, along with the big assuming "ENDS MIDNIGHT" text really gives off a sense of urgency and prompts the subscriber to click on the button quickly .

24. Rent the Runway

Hire the Rails used a pretty absurd greeting for their Valentine's Solar day Inaugural. A bunch of sequins are gathered together to form a golden eye and that's when the greeting text appears, along with a call to activeness button.

25. Neiman Marcus

Neiman Marcus used a very nice typography animated gif in their advertisement that spells out the master title in an elegant font. After that their signature cute little black butterflies appear and palpitate away. It's clean, simple and very chic.

Conclusion

And so as information technology turns out, adding an element of move inside typically static emails is not only more engaging for the subscribers, but it also allows the marketers to get artistic with their content offering.

However, it should be noted that using animated gifs in email marketing is not suitable for all products and companies. The gif itself needs to have some thought behind it that is associated with the production. This in turn will intrigue the subscribers and make them want to larn more than nearly it.

Cheque out Office ii of our Inspirational GIFs posts – 25 Excellent Examples of GIF Animations in Email Marketing: The Sequel

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